Positive and Social Psychology

How Budweiser’s Classic Super Bowl Commercials Can Help Your Small Business Today

Super Bowl commercials, psychology-based marketing, best commercials, most effective commercials
Budweiser Clydesdales, St. Louis, Missouri, By Prayitno via Wikimedia Commons

In tough economic times, bringing in more first-time buyers and keeping more customers is mission critical, especially for small business.  Super Bowl commercials can really help – if you understand them.  These are the best – and most expensive – commercials on television.  Since they cost so much, big companies and top ad agencies work […]

Patient Motivation for Scheduling Facial Plastic Surgery – What Works Best?

patient motivation, facial plastic surgery, medical practice marketing, marketing strategies

As every doctor knows, patient motivation can be a real challenge.  If you’re a facial plastic surgeon, practice manager or patient consultant, finding the right marketing strategies to encourage patients to get procedures they clearly need is not always easy.  As this article will demonstrate, psychology based marketing strategies can really help.  Well-established social psychology […]

The Psychology of Patient Referrals – Part Two

patient referrals, increasing patient referrals, generating patient referrals, psychology-based marketing, article writing

Every experienced businessperson and facial plastic surgeon can tell you:  personal referrals are crucial for growing your business.  Facial plastic surgery practice marketing is certainly easier if you have a good patient referral program.  This is not something that can be left to chance.  It’s too important.  Marketing strategies that include outbound (broadcast or print) […]

Effective Ways to Control Anger In and Out of the Office

By Larry Rondeau, Managing Editor, LookYounger.News Ours could be called the Age of Anger.  People everywhere are expressing rage – from social media rants to office tirades to road rage to unprovoked shootings. When people are rightly dissatisfied with present conditions or have legitimate complaints, they feel emotions ranging from irritation to ire.  Properly controlled […]