In tough economic times, bringing in more first-time buyers and keeping more customers is mission critical, especially for small business. Super Bowl commercials can really help – if you understand them. These are the best – and most expensive – commercials on television. Since they cost so much, big companies and top ad agencies work […]
Positive and Social Psychology
First Impressions in Business – Your Face and Website are Crucial
Few assets in business and in life are more valuable than the ability to make a good first impression. Research reveals its power to influence entire relationships. “First impressions last” is a truth proven by science. Solid research by respected social psychologists reveals how important first impressions are in business and in life, how quickly […]
Patient Motivation for Scheduling Facial Plastic Surgery – What Works Best?
As every doctor knows, patient motivation can be a real challenge. If you’re a facial plastic surgeon, practice manager or patient consultant, finding the right marketing strategies to encourage patients to get procedures they clearly need is not always easy. As this article will demonstrate, psychology based marketing strategies can really help. Well-established social psychology […]
The Psychology of Patient Referrals – Part Two
Every experienced businessperson and facial plastic surgeon can tell you: personal referrals are crucial for growing your business. Facial plastic surgery practice marketing is certainly easier if you have a good patient referral program. This is not something that can be left to chance. It’s too important. Marketing strategies that include outbound (broadcast or print) […]
The Psychology of Patient Referrals – Part One
Patient referrals are important. Getting patients to refer family members, friends and coworkers can be crucial to facial plastic surgeons’ success. Referrals can keep a practice busy throughout the year. They, along with your inbound and outbound marketing program, are vital as a way of keeping new patients coming to your practice. As the head […]
Effective Ways to Control Anger In and Out of the Office
By Larry Rondeau, Managing Editor, LookYounger.News Ours could be called the Age of Anger. People everywhere are expressing rage – from social media rants to office tirades to road rage to unprovoked shootings. When people are rightly dissatisfied with present conditions or have legitimate complaints, they feel emotions ranging from irritation to ire. Properly controlled […]
How to Weather the Storm with a Smile
by Larry Rondeau Life these days can be really tough. While there are always good things to enjoy, challenges and disappointments abound. Some are able to clear the hurdles life throws at them, while others find that some really bring them down. What can help you weather the storm and emerge relatively unscathed? How can […]
