Every experienced businessperson and facial plastic surgeon can tell you: personal referrals are crucial for growing your business. Facial plastic surgery practice marketing is certainly easier if you have a good patient referral program. This is not something that can be left to chance. It’s too important. Marketing strategies that include outbound (broadcast or print) […]
Medical Writing
The Psychology of Patient Referrals – Part One
Patient referrals are important. Getting patients to refer family members, friends and coworkers can be crucial to facial plastic surgeons’ success. Referrals can keep a practice busy throughout the year. They, along with your inbound and outbound marketing program, are vital as a way of keeping new patients coming to your practice. As the head […]
Being Really Good – Is it Always Good Enough?
Most professionals recognize that to succeed at your profession, you’ve got to be really good at it. Who, for instance, will engage the services of a facial plastic surgeon that gets run-of-the-mill or even poor results? Who wants to have heart surgery performed by a cardiac surgeon whose patients experience barely acceptable outcomes – or […]
New “Gold Standard” Improves Outcomes for Elective Surgery Patients
by Larry Rondeau Reviewed in June, 2013 by Dr. Joseph Sweeney, Director, Transfusion Medicine and Coagulation at Lifespan Academic Medical Center and Professor of Medicine at Brown University’s Warren Alpert Medical School. Research carried on for decades in the U.S. and Europe has resulted in a new “gold standard” for elective surgery that significantly improves […]
Can Food Fight Wrinkles and Aging Skin?
By Dr. Brian Machida with Larry Rondeau Editor’s Note: Dr. Brian Machida of Ontario, California, is a double board certified facial plastic surgeon. He has an exceptional level of experience, having performed more than 5,000 facial rejuvenation procedures in his career. No one wants to look old. Yet, our faces and necks inevitably reveal our […]
How to Avoid a Bad Facelift
By Dr. Carlos Farias with Larry Rondeau Editor’s Note: Dr. Carlos Farias is one of America’s most experienced plastic surgeons in face and neck rejuvenation procedures. He has performed over 6,000 facelifts in his career. As a Medical Director for a busy national plastic surgery practice, Dr. Farias trained and supervised facial plastic surgeons throughout […]
Could Improving your Nose Improve your Life?
By Dr. Brian Machida, MD, FACS with Larry Rondeau Research confirms what many have noticed: Good-looking people enjoy a lot of advantages. One recent study found that those whose attractiveness was rated lower than average were also considered less intelligent, competent and socially adept. The consequences of this can really hurt. The nose is the […]
