In tough economic times, bringing in more first-time buyers and keeping more customers is mission critical, especially for small business. Super Bowl commercials can really help – if you understand them. These are the best – and most expensive – commercials on television. Since they cost so much, big companies and top ad agencies work […]
Business Writing
“Thought is the Child of Action” in Interactive Marketing Websites
Increasing website conversion levels is an important goal of many digital marketing executives. Could a phenomenon uncovered by social psychology research hold the key? Years ago, Stanford University researchers Jonathan Freedman and Scott Fraser found solid evidence that an ancient maxim was true. Under the right conditions, what a person chooses to do in a […]
Always Ask for a Raise over Lunch
By Larry Rondeau Being in the right circumstances can make a big difference when asking your boss for a salary increase or presenting a case to a client. Extensive research, since Pavlov’s dogs, reveals how a person’s positive or negative experience with one thing can rub off on anything associated with it. Thus, weathermen get […]
Defeating “Digs” and Unfounded Criticism from Challenging Colleagues
It can occur in at any place – at work, in the field, even at home. It can be as small as a subtle “dig” or as blatant as an outright assault on your capabilities or character. But no matter how or when it happens, a personal attack can bring consequences. Personal attacks can make […]
Effective Ways to Control Anger In and Out of the Office
By Larry Rondeau, Managing Editor, LookYounger.News Ours could be called the Age of Anger. People everywhere are expressing rage – from social media rants to office tirades to road rage to unprovoked shootings. When people are rightly dissatisfied with present conditions or have legitimate complaints, they feel emotions ranging from irritation to ire. Properly controlled […]
