In tough economic times, bringing in more first-time buyers and keeping more customers is mission critical, especially for small business. Super Bowl commercials can really help – if you understand them. These are the best – and most expensive – commercials on television. Since they cost so much, big companies and top ad agencies work […]
Articles by Larry Rondeau
First Impressions in Business – Your Face and Website are Crucial
Few assets in business and in life are more valuable than the ability to make a good first impression. Research reveals its power to influence entire relationships. “First impressions last” is a truth proven by science. Solid research by respected social psychologists reveals how important first impressions are in business and in life, how quickly […]
Patient Motivation for Scheduling Facial Plastic Surgery – What Works Best?
As every doctor knows, patient motivation can be a real challenge. If you’re a facial plastic surgeon, practice manager or patient consultant, finding the right marketing strategies to encourage patients to get procedures they clearly need is not always easy. As this article will demonstrate, psychology based marketing strategies can really help. Well-established social psychology […]
Marketing Strategies Everyone Who Runs a Business Needs to Know – and May Not – Part One
Some businesspeople – retailers, B2B service providers, lawyers and facial plastic surgeons – seem to have it made. Their businesses keep humming along. Their happy clients provide business or patient referrals, so they keep generating income even during traditionally slow periods. Their staff works well as a team. Everyone seems happy. What do they know […]
The Psychology of Patient Referrals – Part Two
Every experienced businessperson and facial plastic surgeon can tell you: personal referrals are crucial for growing your business. Facial plastic surgery practice marketing is certainly easier if you have a good patient referral program. This is not something that can be left to chance. It’s too important. Marketing strategies that include outbound (broadcast or print) […]
The Psychology of Patient Referrals – Part One
Patient referrals are important. Getting patients to refer family members, friends and coworkers can be crucial to facial plastic surgeons’ success. Referrals can keep a practice busy throughout the year. They, along with your inbound and outbound marketing program, are vital as a way of keeping new patients coming to your practice. As the head […]
Being Really Good – Is it Always Good Enough?
Most professionals recognize that to succeed at your profession, you’ve got to be really good at it. Who, for instance, will engage the services of a facial plastic surgeon that gets run-of-the-mill or even poor results? Who wants to have heart surgery performed by a cardiac surgeon whose patients experience barely acceptable outcomes – or […]
“Thought is the Child of Action” in Interactive Marketing Websites
Increasing website conversion levels is an important goal of many digital marketing executives. Could a phenomenon uncovered by social psychology research hold the key? Years ago, Stanford University researchers Jonathan Freedman and Scott Fraser found solid evidence that an ancient maxim was true. Under the right conditions, what a person chooses to do in a […]
Always Ask for a Raise over Lunch
By Larry Rondeau Being in the right circumstances can make a big difference when asking your boss for a salary increase or presenting a case to a client. Extensive research, since Pavlov’s dogs, reveals how a person’s positive or negative experience with one thing can rub off on anything associated with it. Thus, weathermen get […]
Defeating “Digs” and Unfounded Criticism from Challenging Colleagues
It can occur in at any place – at work, in the field, even at home. It can be as small as a subtle “dig” or as blatant as an outright assault on your capabilities or character. But no matter how or when it happens, a personal attack can bring consequences. Personal attacks can make […]
