Articles by Larry Rondeau

How Budweiser’s Classic Super Bowl Commercials Can Help Your Small Business Today

Super Bowl commercials, psychology-based marketing, best commercials, most effective commercials
Budweiser Clydesdales, St. Louis, Missouri, By Prayitno via Wikimedia Commons

In tough economic times, bringing in more first-time buyers and keeping more customers is mission critical, especially for small business.  Super Bowl commercials can really help – if you understand them.  These are the best – and most expensive – commercials on television.  Since they cost so much, big companies and top ad agencies work […]

Patient Motivation for Scheduling Facial Plastic Surgery – What Works Best?

patient motivation, facial plastic surgery, medical practice marketing, marketing strategies

As every doctor knows, patient motivation can be a real challenge.  If you’re a facial plastic surgeon, practice manager or patient consultant, finding the right marketing strategies to encourage patients to get procedures they clearly need is not always easy.  As this article will demonstrate, psychology based marketing strategies can really help.  Well-established social psychology […]

Marketing Strategies Everyone Who Runs a Business Needs to Know – and May Not – Part One

marketing strategies, business success, facial plastic surgery practice

Some businesspeople  – retailers, B2B service providers, lawyers and facial plastic surgeons – seem to have it made.  Their businesses keep humming along.  Their happy clients provide business or patient referrals, so they keep generating income even during traditionally slow periods.  Their staff works well as a team.  Everyone seems happy.  What do they know […]

The Psychology of Patient Referrals – Part Two

patient referrals, increasing patient referrals, generating patient referrals, psychology-based marketing, article writing

Every experienced businessperson and facial plastic surgeon can tell you:  personal referrals are crucial for growing your business.  Facial plastic surgery practice marketing is certainly easier if you have a good patient referral program.  This is not something that can be left to chance.  It’s too important.  Marketing strategies that include outbound (broadcast or print) […]

Always Ask for a Raise over Lunch

By Larry Rondeau Being in the right circumstances can make a big difference when asking your boss for a salary increase or presenting a case to a client.  Extensive research, since Pavlov’s dogs, reveals how a person’s positive or negative experience with one thing can rub off on anything associated with it.  Thus, weathermen get […]

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